Once you create a social media marketing strategy, it’s essential to evaluate its performance continuously. This can help you know whether everything is working as intended. An excellent way to achieve the best results is by conducting a social media audit. Social media audit is the process of compiling and reviewing procedures to identify what’s going as planned and what’s not. It also helps you identify areas that need improvements or adjustments on various social media platforms. Whether it’s Instagram, Facebook, YouTube, or Twitter, implementing a proper follow-up plan can increase the chances of your business success. If you’re wondering how and where to start, here are some essential steps to guide you through.
Create a Template for Your Social Media Audit
Whether you’ve performed such an audit before or it is your first time to do it, creating an audit template can simplify your process. The template helps you to stay organized and perform tasks as planned. With so many responsibilities, depending on your memory to conduct an audit is the start of a failing process. On the other hand, your team needs to access the details of the whole process. Therefore, it can be difficult for them to track and report the progress of your strategy if everything is in your head. Your template should incorporate crucial information such as profile name and URL, publishing tools, customer demographics, engagement metrics, channel metrics, referral traffic, and any other relevant information. However, if you feel things are getting more stringent, and it’s almost impossible to create an effective spreadsheet, you’re not alone. That is why top-performing social media analysis companies like NetBase are here to help.
NetBase is one of the best social media analysis companies across the world. The company focuses on helping organizations of all levels excel in social media marketing. NetBase delivers accurate, fast, and flexible customer information that can aid your company in achieving the intended objectives. They use high-end technology to obtain crucial data your needs to make informed decisions. NetBase utilizes artificial knowledge to analyze customer data and identify possible consumer challenges. They also identify and help solve arising social media issues that can wreck your brand reputation. Similarly, NetBase also helps companies prepare useful social media audit templates that can help companies keep track of their brand performance to achieve the intended goals.
Track All Your Social Media Profiles
Track, review, and evaluate all your social media accounts. With the creation of your social media audit template, finding all your social media profiles should be more straightforward. List all of them, including the infamous ones that you created years ago and abandoned them. Or perhaps your team is using social media, but the accounts lack a unifying system. If you also feel its time to expand your social network, identify other networks to join. This is the right time to make a clear social media presence. And once you identify every social media account, decide on the best profiles to focus on. This will give you a clear picture of which platform to invest in that give you high returns.
Identify Your Best Social Media Posts
The best way to evaluate and improve your social media marketing strategy is to check the performance of your content. Your posts should resonate with your audience. If your content is not engaging, your followers may get bored and consider otherwise. Meaning, your brand may not get good reception at the platforms. Ensure you utilize your social media audit to evaluate your posts continuously. This can help you identify the winning posts. Then you can use the same procedure to create other posts across all your social media platforms.