McDonald’s, the burger seller, has over 35,000 stores and franchisees in 119 countries worldwide. In fact, it is a fact that the concept of the franchise business becomes more prominent with McDonald’s’ business model.
Here are 4 crucial principles that McDonald’s follows strongly to make their business grow at a continuous pace:
Being consistent
You may be placed anywhere in this world, but when you walk into any McDonald’s store, the experience will be familiar in terms of store design, food quality, menu, and food wrapping. McDonald’s always follows consistency in terms of operations procedures, quality, cleanliness, and service. In fact, maintaining consistency definitely helps in improving productivity.
In fact, maintaining consistency definitely, helps in improving productivity.
Creating a brand name for the organization
It’s branding that matters. McDonald’s has successfully achieved a brand name in the fast food industry. Speak about burgers, and the name McDonald’s will definitely reflect on your mind. It’s basically because of the strong brand presence that they have successfully established. They have been successful in creating an emotional relationship with the clients through their excellent service structure and great food that reminds us of our childhood days. There are competitors, but breaking the image of McDonald’s is simply unquestionable. Every food item available from this notable brand tastes exactly the same, no matter, in which part of the outlet you visit in any corner of the world.
McDonald’s teaches us the importance of having a strong brand presence that ultimately helps in developing the overall business credibility while converting customers into lifelong advocates.
Taking risks is another important factor to consider
McDonald’s is a bigger brand than many of its competitors. They always try to maintain consistency. However, the company is never afraid of taking risks. They often change their menu and introduce newer items. The actual menu only includes cheeseburger, hamburger, shakes, beverages, and fries. This was what McDonald’s started business with. But, with the increasing popularity of their brand name, the company started introducing several new items. This popular food chain has even introduced special breakfast menu, happy meal, fish burgers, chicken nuggets and chicken ribs.
Wasn’t there any failure? Yes, the company has experienced failures with certain food items, but that didn’t prevent it from experimenting with newer options and taking risks. Remember, failure is only the part of a bigger process, which helps in understanding the scenario and motivates a person to try again for better results.
Perfecting the art of cross-selling
The concept of cross-selling is basically something, which deals with co-promotion of other products with the item you purchase. One small example: when you order a burger in a McDonald Outlet, the sales person will be asking whether you would like to have French fries and beverages included in the order. This is called cross-selling. This concept, if handled properly, can be highly effective in improving the sales and productivity. However, you should never try to take an approach that would overwhelm the client. It is necessary to convince the customer why adding extra items can be a better deal for them.
Realizing the importance of philanthropy can be a big thing in the business sector. McDonald’s has utilized this concept to its betterment. The burger joint has been highly active in donating to several charities, introducing college scholarship programs, and involved in several fund raising programs.
